About me

Hi, I'm Shannon, a New York-based digital marketing expert and social media strategist. I've spent over a decade working with some of the top beauty and fashion retail brands, creating and implementing consumer-centric, 360 strategies that drive growth.

Download CV >>

Photo by Charlotte Joan Photography

shannon.theresa@gmail.com

Currently, I'm responsible for all consumer digital marketing at prestige hair care brand amika. I lead a team of 10 and ensure the consumer-facing strategies for social media, paid media (digital, OOH, print), influencer marketing, PR, email, and the loveamika.com blog are cohesive, prioritizing awareness + acquisition.

Previously, at hair care brand Bumble and bumble, the digital media strategies I implemented drove growth and new customer acquisition at bumbleandbumble.com.

My background is focused on storytelling; I got my start at the University of Georgia's Grady School of Journalism and Mass Communication. Upon graduation, I pivoted into social media and then digital marketing, telling the stories of brands through digital channels.

I've loved a good story since I was a kid, when trips to the library were my favorite outing. I'm still a voracious reader and writer—you can read my long-form pop culture commentary at my substack, and my book reviews at shesfulloflit.com.

When I'm not glued to my phone watching TikTok videos, you can find me traveling (pre-pandemic), learning to cook Italian food (mid-pandemic), and enjoying Central Park (all the time).